Privacy Policy

Your privacy is important to System Design Analysis (SDA) Inc. (“SDA”). This Privacy Policy describes how we collect, use and share personal information of visitors of our website and individuals we communicate with in relation to the promotion of our services or our partners’ services. This Privacy Policy does not apply to how we handle personal information in the course of providing our services to our clients.

When used in this Privacy Policy, the term personal information means “any information about an identifiable individual”. This may include, as an example, your email address and contact details. Information that is aggregated and/or anonymized and cannot be associated with an identifiable individual is not considered to be personal information.

Collection and Use of Personal Information

We may collect your personal information from different sources. For instance, you may provide information when you contact us through our website (using the “Contact Us” section), by email, telephone or otherwise. We may also collect your business contact information that you provide in person at an event (for instance, if you share your business card), or if this information is publicly available on a business or professional website (for instance, your company’s website). 

Generally, we use this information to respond to your inquiries or to contact you about SDA services, the services of our partners, or to provide information or content (such as webinars) that may be of interest to you. You may always unsubscribe from the communications that SDA sends to you. To opt out of commercial emails, simply click the link labelled “unsubscribe” or “opt out” at the bottom of any commercial electronic communication we send you.

We may also use personal information for internal training and quality assurance purposes, to understand and assess the interests of visitors and clients (and potential clients) with a view to improving our services and our website, as well as any other purposes permitted by law.

When you visit our website, we may also collect, using electronic means such as cookies, technical information. This information may include information about your visit to our website, including the IP address of your computer and which browser you used to view our website, your operating system, screen resolution, location, language settings in browsers, the site you came from, keywords searched (if arriving from a search engine) or the number of page views. This data is used to both measure and improve the effectiveness of our website or enhance the experience for our visitors. We treat this information as personal information when it is associated with your account or contact information.

Google Analytics. This site uses Google Analytics, which allows us to see information on user website activities including, but not limited to, page views, source and time spent on our website. This information is depersonalized and is displayed as numbers, meaning that it cannot be tracked back to individuals. You may opt out of our use of Google Analytics by visiting the Google Analytics opt-out page.

Your Choice with Cookies. You can block the use of cookies by activating the settings in your browser. The “Help” feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you choose to withhold consent, or subsequently block cookies, you may not be able to access all or part of the content of our website. Additionally, you can disable or delete similar data used by browser add-ons, by changing the add-on’s settings, or by visiting the website of its manufacturer.

Sharing of Personal Information

We will not share your personal information with any non‑affiliated third party without your prior consent, other than as authorized by law or as follows:

  • Third-party service providers. We may hire service providers to perform services on our behalf. For instance, this may include an email marketing platform that we use to send emails to prospective customers. We provide service providers with a limited amount of information that is necessary in order for them to provide their services and they are prohibited from using the information for other purposes. These service providers are not permitted to disclose this information to others.

  • Sale or Transfer of Business or Other Transaction. We may disclose personal information to a third party in connection with a sale or transfer of business or assets, an amalgamation, reorganization or financing of parts of our business (including the proceedings of insolvency or bankruptcy). In the event the transaction is completed, your personal information will remain protected by applicable privacy laws. In the event the transaction is not completed, we will require the other party not to use or disclose your personal information in any manner whatsoever and to completely delete such information, in compliance with applicable laws.

  • Business partners. With your consent, we may provide your personal information to our business partners, for instance if you are interested in their services.

  • Other permitted reasons. Applicable laws may permit or require the disclosure of personal information without consent in specific circumstances (e.g., when investigating and preventing suspected or actual illegal activities, including fraud, or to assist government and law enforcement agencies). These circumstances include situations when permitted or required by law or when necessary to protect our group of companies, our employees, our customers, or others. If this happens, we will not share more personal information than is reasonably required to fulfill that particular purpose.

Personal Information Outside of Canada

Your personal information may in some cases be transferred to jurisdictions outside Canada. As a result, you understand that your personal information will be subject to the laws of other jurisdictions and may be available without notice to you to foreign government authorities under lawful orders and laws applicable in such jurisdictions.

Security of Personal Information

We employ organizational, physical and technological measures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used.



We retain personal information only as long as necessary for the fulfilment of the purposes for which it was collected and for which consent was received, unless otherwise authorized or required by law. Personal information that is no longer required to fulfil the identified purposes will be destroyed, erased or made anonymous.

Access and Correction

SDA respects your right to access and correct your personal information. To exercise such rights, please contact us using the contact information detailed in the How to Contact Us section below.

How to Contact Us

If you have questions regarding this Privacy Policy or SDA’s data-handling practices, please contact us using the contact information on our “Contact Us” page.

Change of Privacy Policy

SDA may review and update its policies and procedures as required to keep current with rules and regulations, new technologies and standards.

Our Privacy Policy may therefore change from time to time. We will post any privacy policy changes on our website and, if the changes are significant, we will provide a more prominent notice.

This Privacy Policy was last updated on April 30th, 2020.